Millennials and the future of retail
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Investment Insights
- To remain competitive, retailers need to provide a quality customer experience, regardless of channel.
- Greater brand loyalty among millennials means companies have to invest in, and protect, the authenticity of their brands.
- As technology advances and the millennial generation matures, exciting potential investment opportunities arise, such as the application of virtual or augmented reality to e-commerce, and greater online penetration of retail segments like home and furniture.