Dissecting hypes

Trendmark
By June 13, 2019 17:02

Dissecting hypes

What can we learn from historic examples? 

This white paper uses internet search data to dissect and analyse hypes.

  • we explain Trendmarks’ vision and mission with the use of internet search data.
  • we briefly dive into the definition of a hype and show you how we visualise and categorise a hype.
  • we dissect a number of historic examples of each of the four main types.
  • we show that an analysis of product launches creates a unique perspective on the trends and opportunities in a sector.

Trendmark
By June 13, 2019 17:02

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