Help! The English have lost their sense of humor!

Trendmark
Door juni 17, 2019 11:02

Help! The English have lost their sense of humor!

Monitor Brexit with the ‘OpinioPro Brexit Search Index’

Brexit and OpinioPro Brexit Monitor.

  • Internet search for ‘brexit’ made an incredible peak in 2016 and returned in the limelight around the deadline in 2019.
  • Context level: The peak of 260.000 would put it just above the level of the ‘iPhone’ after the product launch in 2007. It would yield Brexit a top ten spot in disastrous hurricanes. Half the level of the peak during the bitcoin hype.
  • Search pattern categorization: Event Hype with a ‘tail’.
  • Caused a number of proxy hypes such as frexit and nexit.
  • Monitor: 25 search terms cover two thirds of all brexit search today. Alarming low % of search for ‘brexit jokes’. 
Trendmark
Door juni 17, 2019 11:02

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