Data privacy: Trust is hard earned, easily lost

AXA
By January 10, 2020 11:58

Data privacy: Trust is hard earned, easily lost

  •  Personal data is arguably the commodity of the 21st century. Over the past two decades, the monetization of personal data has fueled the rapid growth of internet-based technology companies. Today, as individuals, we boast a huge digital presence, with the web awash with approximately 2.5 gigabytes of personal information each1 .
  • Personal data presents a significant opportunity for many technology companiesbut equally, it is an increasingly important concern for customers. Controversies over companies mishandling personal data has meant increasing scrutiny for firms, especially major tech companies. Negative news coverage will only increase if companies fail to robustly address these concerns.
  • This research paper assesses the fine line that separates success and failure, in terms of companies’ personal data management practices. User trust is the number one currency – and while it’s hard earned, it is also easily lost.
  • Our findings will underpin our engagement on this issue in 2020 and we detail our engagement framework on the data privacy issue.
AXA
By January 10, 2020 11:58

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