Are consumers really trading down to private label foods yet?

Aegon Asset Management
By August 4, 2022 13:00

Are consumers really trading down to private label foods yet?

Since at least February, with the start of Russia-Ukraine War, many investors and sell-side analysts have sounded the alarm that private label was positioned to gain meaningful market share at the expense of branded food. There was certainly a logic to this position. Food companies had already begun raising prices in 2021 to offset increased costs related to raw materials, labor, and freight, among other areas. The war worsened the cost problem for many food companies, as the cost of wheat, corn, and other commodities soared while the overall inflationary …

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Bas Smit
Business Development Manager, Netherlands
Tel: +31 6 12 27 62 73
bas.smit@aegonam.com

Jeroen van Wilgenburg
Business Development Manager, Netherlands
Tel: +31 6 51 35 24 20
jeroen.wilgenburg@aegonam.com

Aegon Asset Management
By August 4, 2022 13:00

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